That's a $22,000 increase over the previous A6, although still $10,300 cheaper than the A7. There are two 3.0-litre engines - a 220kW/440Nm supercharged petrol TFSI and a 180kW/500Nm turbo diesel TDI - which both cost $143,900. It comes in three versions, all with familiar powertrain technology. The A6 is more conservatively styled than its A7 equivalent, although it's not bland. "The exciting thing about this A6 is that our premium model range is now complete," Fisher says. So, as far as Audi New Zealand is concerned, you can place another stake in the ground to represent Audi's premium model range circa-June 2011. As of this week we now have a new A6 sedan - the car that provides the base for that genre-bending A7. In January this year came the A7, a large coupe-style five-door. "As we moved forward, those cars were aging."Īn all-new A8 was launched late in 2010. "Those premium models from 2006 were certainly a challenge," says Audi New Zealand general manager Dane Fisher. For a premium brand on a roll, the newer and more advanced its top-end models are the better. The four-ringed brand became the No1 selling prestige marque in 2007 and has retained that top spot ever since.Īlthough luxury cars such as the A6 and A8 are never expected to provide the sales volume, they do act as halo models - adding a touch of glamour and giving those valued big-spending customers a worthy place to park their cash. That was the year before Audi hit it big in New Zealand. But imagine something marking the spot regardless.īack then, Audi's executive car offerings were the A6 (from 2004) and the A8 (2002).
Actually, since we're talking about Audi, it's more likely to be a training post for grapes at a posh winery. Imagine a stake in the ground that represents Audi's New Zealand model range in 2006.